Is there anything entrepreneurs can do to better persuade investors? Are there any specific words and expressions that are particularly influential in this process? And, if so, can entrepreneurs learn how to use them and become more effective? Emerging research shows that the answer to all these questions is yes! Join us in this webinar to discover the key linguistic features that have been proved to increase success in communicating with investors.
************************** Presented by João Cotter Salvado PhD in Strategy and Entrepreneurship at London Business School. His research interests lie at the intersection of strategy and organization theory, with an additional interest in entrepreneurship. In his dissertation, he investigates how top managers and entrepreneurs communicate strategy to external stakeholders. In particular, he explores the visual aspects of their presentations and the impact they have on investor and analyst reactions. His research was recognized with grants from the Deloitte Institute of Innovation and Entrepreneurship and the Strategic Management Society (SRF Program). Before joining LBS, he was Research Director at IES - Social Business School and Invited Teaching Assistant at Nova School of Business and Economics (SBE). In the past, he was Research Assistant at the Portuguese Competition Authority and co-founder and Member of the Board of two international NGOs which currently work in Mozambique and São Tomé e Príncipe.